Media strategies with lobbyists: government support for the IT industry

The communication component of lobbying activity and the role media communications in achieving goals are considered on example formation legal field information technology (IT) industry conditions 2022. As an empirical material, public content initiated by large associations defending interests was chosen. consistent communicative coupling IT with activities Ministry Digital Development, Communications Mass Russian Federation is shown. To analyze process, reputation management, monitoring social system “SCAN-Interfax” used. In relation to topic for interests, a gap between Finance absolute terms revealed. At same time, relative total number mentions media, efforts were comparable. actualization strategy transfer merits regulator - found, while conclusion made about effectiveness efforts. Semantic analysis particular association demonstrated algorithm implementing mediatized lobbying.